Family-Owned Since Day One
For nearly 60 years, we have helped our clients take the guesswork out of insurance by making the process as simple, efficient and painless as possible. Founded in 1962 by Sam Seligman, Seligman Insurance was established to meet the needs of growing families, professionals and businesses in the GTA. In 1982 Sam’s son, Peter Seligman, joined the company, followed in 2014 by Peter’s son-in-law, Jeff Bernstein.
We know how many priorities you are juggling in everyday life as we too are parents, grandparents, children and entrepreneurs. That’s why our business is personal; we take the time to get to know you. When you work with us, you will feel secure knowing that you have the best plan in place to protect you, your family and your business today, tomorrow and for generations to come.
Meet the Team
Hi! It’s nice to meet you. The Seligman team is made up of four core team members, as well as a large network of specialists who will work with you to build your customized insurance solution.
Customized Insurance Solutions
How it Works
The Seligman Difference
We’ve been doing this for a really long time.
For three generations and nearly 60 years, we’ve been committed exclusively to providing custom insurance solutions for our clients. Helping people protect what they care about most and building their legacies is our life’s work.
We go to bat for you like few others will.
No issue is too complex for us to explore. We pre-underwrite all complicated situations to help place your case as favourably and quickly as possible. This results in fewer declines and more satisfied clients – every time.
Our stack is unparalleled.
COVID-19 may have transformed how the world works, but we have been prepared for and have stayed ahead of this change through our significant investments in process and technology to bridge the worlds of yesterday and tomorrow. From video reviews to do-it-yourself calculators; digital applications to e-signing options; on-demand underwriting updates to remote work-enabled communications technology, we make the insurance buying process a little more convenient and enjoyable (let’s be honest: no one enjoys buying insurance). And although our preference and respect for conducting business has always been face-to-face, we are fully-enabled for operating as a 100%-digital firm without any disruptions for our clients and partners.
We only work with the best to bring you the best.
We recommend best-in-class solutions from both niche providers and blue-chip, industry leaders. We source the best products and work with top service leaders to design the best insurance solutions for your needs.
What is the difference between term and permanent insurance?
If my employer provides health benefits, why would I need more?
If my employer provides life insurance, why would I need more?
How often should I review my insurance portfolio?
If my employer provides disability insurance, why would I need more?
At what age should I get life insurance?
Why do I need life insurance for my child?
Can I change my insurance policy after I purchase it?
What is the difference between critical illness insurance and disability insurance, and why would I ever consider owning both?
“Any new young family should be as lucky as we are to have a guy like Jeff around. He takes the complex and makes it simple, deals honestly, and was able to meet my busy calendar every step of the way. No overselling, just the facts. He is a great guy to deal with, and in such a commodity driven market he’s able to differentiate himself through his honesty and integrity.”
“You can’t argue with someone’s knowledge and Peter’s is first rate – he’s the most knowledgeable insurance person we know. We’ve been Peter’s client for more than 20 years. In that time, we’ve seen that Peter is someone who cares, is efficient, provides alternatives and knows what he’s talking about. He has very strong knowledge of insurance and related products/solutions. Overall, we get a feeling of caring, responsiveness and reliability from the Seligman team.”
“My husband and I were lucky to stumble across Jeff online when we decided it was time to look into life and disability insurance. Jeff made us feel comfortable right away. He was knowledgeable, patient and friendly and walked us through our options thoroughly and thoughtfully, and followed up with us several times throughout the process. It was especially nice to have someone our own age who could relate to our needs. We would definitely recommend Jeff to friends and family.”
“My family and I have benefited enormously from Peter’s recommendations and estate planning programs. Peter’s great asset is to remain committed to a process that he fully believes in and is convinced is right for his client. Accompanied by persistence and follow through, he accomplishes his goal.”
“Working with Jeff was an absolute pleasure. He was patient, clear, and always happy to listen and answer our many questions. He provided clear solutions for our insurance needs and made the process easy. I only wish my wife and I had met him earlier.”
“As a tax lawyer with a practice that focuses on entrepreneurial clients, I am often reviewing people’s estate planning. I have worked with Peter on a number of occasions and have always been impressed with how well he is able to zero in on client’s needs and recommend insurance policies that meet those needs.”
“Jeff is an incredibly knowledgeable, thoughtful and organized financial advisor. He was incredibly patient with all our questions and helped walk us through the whole process of Life Insurance. Jeff not only took the time to explain everything to us, he made sure we chose the best plan for our lifestyle. He even was able to come to our home to discuss in-person in evenings and off-hours which made it even easier for us. I highly recommend working with Jeff for all your financial needs.”
“I think Peter’s approach and process is the right one and we’ve been very happy with him. Our accountant interacts with Peter and his faith in Peter is critical. Peter is knowledgeable in insurance, organized, efficient, planning-focused, and his solutions are in tune with my needs and lifestyle.”
“As a self-employed professional in my late-twenties, I had the mistaken assumption that acquiring insurance properly would be a lengthy and inconvenient hassle. To my surprise, my experience with Jeff has been both painless and enormously helpful. Jeff took the time to get to know me personally, to really see what my needs were based on my lifestyle and work-life, and was able to tailor a solution to my specific needs. I am grateful for his approachable demeanor, candor, knowledge, and diligence in helping me make this important life decision.”